Video Marketing – Camtasia & Jing Project

Video sharing websites are more popular than ever. Video is a spectacular way to market on the Internet, especially now that so many Internet users have broadband access. More users are able to view and download video.

YouTube is one of the most popular and viewed websites in the world, and other video sharing sites are growing very popular, too – including niche specific sites, like those for Internet marketing. As a result of this surge in video sharing sites, more marketers are turning to video as a way to promote their products and services.

Almost any type of product or service can be promoted through video, but it’s important to do it the right way. People generally don’t visit video sites to view commercials. There might be some exceptions for people who want to watch classic commercials, funny commercials, or extremely popular commercials.

But for the most part, people don’t want to watch commercials. They come to be entertained or to learn something. If you want your videos to be viewed a lot, you need to either be extremely funny, exciting, controversial or educational.

If your free videos offer a ton of useful content, they have a good chance of going viral and making you a lot of money. Video is so powerful – not only because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word.

A great example of this would be the keyword search for Guitar, this affiliate marketer has been sitting on number 1 spot on Google forever with his YouTube vid and the last I checked had 51,885,201! Yes that is getting close to 52 million views and right up there in the description is a link to an affiliate product. What would life be like for you if 52, 000 000 people saw a video with a link to what you were promoting?

Here is the video

Some people respond better to writing, but others respond better to video. Video can certainly help you to get your point across to people who don’t read well, or people who really hate to read.

Many people feel they don’t look good on camera, or don’t have the budget or know how to produce quality videos.

That’s one big reason that Camtasia is so popular. Camtasia is a great program that allows you to make videos by taking video screenshots of your computer, sometimes referred to as Screen Casting. You can select a portion of your screen to be shown, and then you can make your video by simply moving from through your online presentation.

You can also use a microphone to record your voice explaining the process as you go through it.
Camtasia is dead easy to use and since they released version 6 it is even easier, making it extremely popular for people who aren’t very good with technical things.

Most people are able to make their first video with Camtasia within an hour of opening the software! This makes it perfect for almost any marketer. If you’re promoting an eBook about your products, then your video could be a short tutorial about one aspect of how to use it – if you were promoting The Renegade Network Marketer you may show people how to setup their Sub-domain.

You can do this with nearly any kind of product. If your product is a dog training DVD, you can post a couple of samples. Show how to teach a dog to sit, and another showing how to teach a dog to heel.

If your product is about how to make money with eBooks, you could have a couple of sample videos on how to get affiliates, or how to get more traffic to your minisite, making sure you show proof of your results within the video production.

Even if you don’t want to post your videos to the video sharing sites, you can post them on your own site or blog. You can even put video on your sales page for higher conversions. Video can be an important selling tool, but it’s also effective as the primary media you use to create your product, too.

If you don’t want to pay the money for Camtasia then the Jing Project will do the same job but won’t cost you a cent. It is a really good option to get started with. I created a very short video showing you how to use it to keep with the theme that I’m talking about.

Using Jing Project:

You can get Jing by going to www.jingproject.com