The Renegade Marketer, Hardware Stores, and House Building?

What’s The Common Link

You are probably wondering what on earth is the connection between Ann Sieg’s Renegade Network Marketer System and building a house?

Well sometimes an analogy is quite handy to understand a concept and in this module we will explore the concept of being an affiliate marketer…

When you become an affiliate of a particular company, lets say Amazon for example, you are basically a sales rep for that company. When you send a person to the Amazon e-store and they make a purchase, you get a commission on that sale.

When you make a sale for Amazon, they get the customers details and they will follow up with that customer to get as many repeat sales as they can.

When Amazon makes a follow-on sale, guess who gets the commission on that sale? Not you that is for sure!

You only get the commission on the initial sale and that is it.

Many affiliate programs are structured like this, which is pretty crumby because you where the one that brought the customer to them in the first place.

The Renegade Network Marketer Affiliate program is structured differently though and is what is termed a life-time customer affiliate program. This means that you will continue to receive commission on every purchase that a person makes in the back end of The Renegade System for the lifetime of that customer.

What’s all this Backend talk about?

Think of it like this. A hardware store puts out a fantastic manual on how to build a house. The sale of the manual is what is called the ‘Frontend’ sale.

You purchase this manual which tells you about all the benefits of building your own house, you are now going to need the right materials and tools to do so. A ‘Backend’ sale is when you go to the hardware store and purchase the tools and materials you need to build that house.

So imagine if you could recommend that same fantastic book on how to build a house that the hardware store had written, and get paid 50% on the sale of that book.

When someone who bought the book from you goes into the hardware store to get something they need, you get paid a commission on any purchase they make!

This is basically what The Renegade Network Marketer System does for you.

Furthermore, when the person buys the manual off your recommendation, you and only you get that person’s full details.

This person knows they want to build a house, and they now know where to get the tools in order to build the house, but they may not yet have a model. The model is your mlm company (i.e. xyz nutritional) and your business model.

Now just because this person purchased the manual from you doesn’t guarantee that they will like your model. They may already have their own model or prefer something different.

To make The Renegade Network Marketer system work, you will need to become a consultant, like a sales assistant that makes recommendations based on the customers needs. This is how you position yourself as a professional that people seek out for advice.

Some people know exactly what they want when they enter the shop and other people have no clue at all, your job is to sort out which one is which and help the ones that need it.

The genius of The Renegade Network Marketer System is that even if a person doesn’t like your model (your mlm company or products), they will more than likely still go on to use the manual and purchase the tools they need and you will get paid a commission on these sales for life!

So basically you do the marketing work once and then get paid over and over on your efforts and that is the way it should be.

Now that you know that concept of the Renegade Marketing System the next thing to explore is how to find people to market this info-product to. This is basically what is referred to as target marketing and in the next post in this series we will explore how that works.

Read the next post in this series – How To Get The Renegade Network Marketer To Work For Me And My MLM Business