The Evolution Of Ann Sieg – Becoming A Professional Network Marketer

When we look at the methods of prospecting mentioned in the previous post, “Who Is Ann Sieg and Where Did She Come From”, not many of those methods could be deemed professional.

We would normally think of a professional as someone that you seek out for specific advice in relation to a specific problem. Approaching people who never expressed any interest in the first place does not position oneself as a professional.

When someone comes to us seeking advice, we need to have the skills to identify their immediate concerns and offer a solution that matches their problem. This is what professionals do all day long (except in the cases where pharmaceutical companies are offering a holiday for a certain quota of drug sales, but that is a different issue).

So here were 2 key answers Ann Sieg found that would make all the difference to how she would approach her mlm business;

1. Positioning herself as a professional so that people would approach her instead of the other way around and…
2. Having the necessary sales skills to isolate what the prospects wanted and needed to fix, accomplish or avoid and then offer a solution that matched.

When you boil it all down, it is simply good marketing that will have the people approaching you and good sales that will allow you to match your product to their wants and needs.

Here is what happened…

The company Ann Sieg was learning these new skills through was also a mlm lead company. They were teaching her the sales skills and providing her with leads.

This was better than approaching friends, family and random people on the street but how much better?

Not that much it seemed.

These mlm leads where people that had most likely filled out a form to request more information about a home-based business but often it was in order to have the chance to win a free ipod or a car or whatever was being offered at the time.

In addition to this, it is quite a standard practice for mlm leads to be sold to 3 or more other marketers.

With very polished sales skills it is possible to reach a degree of success working these kind of generic mlm leads but it is very grueling work. It means calling many people, facing many rejections, and sending out information to the small percentage of people that agree to take a look at what you are offering.

So it was costing time and energy, not to mention the cost of sending out collateral marketing pieces.

Ann Sieg called well over 100 leads before she got her first interview with someone willing to take a look at what she was offering (now that is determination)!

It was one step closer to consistently growing a mlm business but still a far cry from how Ann Sieg operates these days using her powerful marketing system, The Renegade Network Marketer.

You can read the next post in this series – The Next Level In MLM Lead Generation. In this post I explore waht a difference qualified leads can make in a mlm business.