Target Retail Customers and Get Paid Twice To Prospect Them!

The Hottest MLM Leads You Will Ever Generate

There are a number of good reasons to choose a target market that relates to your mlm product and aim for retail sales first and then lead into your mlm business opportunity later on.

The most obvious reason to start with retailing your mlm product is because the mlm business opportunity market is one of the most competitive markets on the Internet.

As a result of so many people focusing on the mlm biz-opp niche, people searching for a home-based business are getting countless offers coming their way and so have become very jaded and wary of be scammed.

It is extremely hard to stand out from the crowd in this hyper-competitive market.

It is actually great that so many people are focusing on the biz-opp seekers because it means less competition in the niche that you choose related your company’s mlm product.

The other wonderful thing about focusing on making retail sales of your mlm product is that you get paid twice to prospect.

How does that work?

In a previous blog post, A Light Bulb Goes of In Ann Sieg’s Head, I wrote about how she sold her mlm company product, the mlm training course? Well that was a retail product of her mlm company.

Ann Sieg got retail sales, follow-on sales, and also had people joining her business out of that customer base.

Having a good marketing system targeting retail customers will inject much needed cash flow into your mlm business.

There is no need to prospect every customer in order to see if they are interested in your business opportunity, all you need to do is focus on making sure you have satisfied customers and then let your marketing segment those who are interested in doing a home-based business from those that are not.

Here is a quote from Ann Sieg’s Renegade Network Marketer Ebook;

“The only people that deserve your attention are the people that have asked you for more information”

The idea is to generate your customers through your marketing and then you give them the choice to look at your business opportunity in your subsequent follow-up correspondences.

The messages in your follow-up correspondence don’t have to be overt or pushy, it can be a simple as a link at the bottom of your emails and greeting cards letting them know you are a home-business consultant, a wealth creation specialist and so on.

It’s actually better if your prospects ‘discover’ you rather than feel as though you approached them.

Here is another quote from The Renegade Network Marketer;

“Who Finds Who Is All Important”

You can create a very simple ‘About Page’ on your website where you tell your story about what a difference working from home has made in your life and then introduce the customer/prospect to the free report, The 7 Great Lies Of Network Marketing (or a simple report you create yourself).

In Ann Sieg’s Renegade Network Marketer ebook, she talks about addressing peoples inherent skepticism of the network marketing industry straight away and this is exactly what you are doing when you introduce them to the FREE report The 7 Great Lies of Network Marketing.

Once the person has opted-in and downloaded your 7 Great Lies of Network Marketing Report, you can further educate them on your methods of running a home-based business using the Internet and suggest The Renegade Network Marketer Ebook as the best starting point.

Once you have a customer that has gone through this process (completely on their own volition and via an automated process), you have segmented the potential business builders from your customers.

This means that you have been paid once through retail sales process of your mlm product and now have also been paid to segment your customers from your prospects.

The end result is you get paid twice and you now have an extremely qualified prospect that you already have a relationship with.

This will be the hottest lead you can ever generate!