Step #5 – The Power Of Offline Marketing

In Today’s fast paced world it is getting more and more difficult to get our messages across to people.  People are getting more unwanted emails and  phone calls than ever.  In the United States they have started to combat the interruption style marketing practiced by telesales people by having a no-call option.

There are now many ways in which people are starting to screen out their calls.  If you don’t have pre-existing connection with a person it is getting harder and harder to make contact with them by using the telephone.  In most cases it is still possible to leave a voice message but to get people to respond to that is another skill in itself (we will address that over the next couple of steps).

Using email to effectively connect with prospects is becoming equally challenging.  Due to people getting too much unwanted email, the ISP’s have become better at catching these junk email and will sometimes catch your email marketing pieces at the same time.  Even the email management systems such as Outlook will sort mail and designate a lot of it to the junk folder.  Studies have shown that the response rate to marketing pieces sent out via email are dismally low.

One of the ways to deal with this is to use offline marketing so that you can increase the overall effectiveness of email and telephone prospecting.  The kind of offline techniques that we will cover here are not broad general messages but laser targeted so that you are getting your message to only the right people at the right time.

Let’s Take A Look…

Sending Out Cards

There is an offline marketing service in the backend of The Renegade System.  I have been using it since April 2007 and love it.  I send out cards not only in my business but also on a personal level.  It is quicker, more personal, and far less expensive than going down to the local shop to purchase a card.

Here is an interesting clip from the television show, America’s Best Product:

So Can You Really Send Out Cards in Under 60 Seconds?

In the short video above they claim that you can login and send a card in under 60 seconds…I wondered if that was really possible? Here is a video showing you:

So as  you can see it certainly is possible.  This affiliate is a real gem and is certainly one of my favorites. In the action guide below I have outline exactly how you can create very cool cards with you own pictures. If you fill in the the contact form here and request a free account, I will be happy to set that up for you.

Step #5 Action Guide

It is really easy to set up a gift account and send out a free card but as usual I have made the job even easier by creating a step by step action guide for you.

Coming Up…

In the next step we will cover some important points for communicating with prospects using the telephone. I will also introduce you to a fantastic free resource that will really help you in this area.

-> Click here to go to Step #6

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