Step #2 – Building A Mailing List

In this step we are going to dive straight into the nuts and bolts of Internet marketing.  If you talk with any Internet marketer they will always tell you that a mailing list is the most important part of your online business.

So what is so special about a mailing list?

Depending on the size of your mailing list and responsiveness of that list, the amount of regular revenue that comes from it will vary.  As mlmer’s, we will want to have our customer’s on a mailing list.  This will allow us to send out a monthly newsletter with helpful information relative to the product that they are using.  This will help to stimulate re-orders and bring customers that have dropped out of the loop to come back into the fold.

and…

Imagine if you have several thousands customers and your company goes out of business, or you decide to do business with some other company, or any other number of things that could eventuate.  If you don’t have a way of contacting your customers…there goes your business.

Most marketers will say strip everything in their entire business away from them,  leave them just with their mailing list and they will be back in business within a week. Building a list of active readers is very important!

So How Do We Build a Mailing List?

It is actually quite simple, there are basically 2 things that you will need;

1. A landing page

2. An autoresponder

It just so happens that your new Oprius sales and contact management system has both of those built into it (all for the price of $14.95 per month! An autoresponder alone will usually cost you $19.95).

Landing Pages

Landing pages are called all sorts of things in Internet marketing; splash pages, squeeze pages, lead capture pages, opt-in pages being the most popular terms.

A good landing page will be very brief.  It will address a particular problem and then offers the person a solution.  This is usually an e-book, a free report, a video guide, an audio podcast, or what ever you think might be of value to the visitor.

In order for them to get what you are offering, they will need to give your their First Name and Email address in exchange for your offer (it is difficult to get more information than that off a squeeze page as people are reluctant to give phone numbers and addresses to someone they barely know).

Any good autoresponder will insist that people ‘double opt-in’ .  This means that after they have entered their details, they will then have to click on a confirmation link that is sent to them via email.  Once they have done this, they can no longer accuse you of spamming them.

At the bottom of each email that comes through an autoresponder is an unsubscribe link where the person can remove themselves from your list.  If you send nothing but offers to products and no useful information, this will happen regularly.

But Doesn’t The Renegade Network Marketer Come With Landing Pages?

It sure does and if you pass your 7 Great Lies of Network Marketing affiliate link to people that is where they will end up (you can find that in the ‘Quick Start’ area of the back office).  This is fine but you are not building your own mailing list when you do this, you are building The Renegade Systems’ 80/20 Marketing mailing list.

Ann Sieg is very strict and never promotes anything unless it is related to The Renegade Network Marketer and you will always get the commissions on any promo’ that she does.  It is not a bad option but you really want to be building a relationship with people that you attract through your marketing and so I highly recommend having your own list.

Let’s have a look at the landing page that I am going to show you how to build within Oprius (it will take you less than 10 minutes as I am giving you all the codes).

Here is a short video about landing pages:

Step #2 Action Guide

This module is all about setting up your landing pages and so I have put together a PDF document that is going to walk you through the process step by step. I have also created a video in a different format and size that is much more detailed so that you can see the whole process more easily.

If you would like the codes for the landing page than contact me and I’ll be happy to send them to you.

Coming Up…

In the next step, I will show you how to setup your autoresponder email series.  I am even going to give you the email templates so once again, it will be basically a copy and paste job with a few tweaks.

We have been moving along a fair rate but there is a lot more to go so do your best and press on.  In no time at all you will be generating traffic to your fancy new landing pages and making sales .

-> Click here to go to Step #3

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