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MLM Launch Formula – Should I or Shouldn’t I?

By Steve Anderson On June 7, 20102 Comments

For quite a while I was deliberating on whether I should promote Johnathon Budd’s MLM launch formula or not. One of the main reasons for sitting on the fence was I didn’t really have any idea as to whether it would be worth it or not (the fact that my good friend and trusted business associate Ann Sieg was promoting it certainly influenced my decision).

As soon as I heard the price I already decided that I would buy it for myself. At $297 I figured it was a very fair price for what is being promised. In the 5 videos that were part of the MLM Launch Formula there was a segment that talked about making an “Irresistible Offer” to your list in order get them to take action and join you in business. Well it seems Johnathon Budd and Mark Hoverson practice what they preach, here’s a list of what they are offering for people that act fast when they open the doors;

Fast Action Bonuses:

  • The first 10 people have PERSONAL time with Mark Hoverson & Johnathon Budd.
  • The first 25 people will get 3 Months FREE Tuition to Johnathon Budd’s $997 inner circle group mentoring program.
  • The first 50 people will get to be on a webinar with Johnathon Budd’s traffic guru where he will reveal the sources of where they get over 400 leads per day.
  • The first 100 people will get tickets to Mark Hoverson’s Marketing summit live event
  • The first 200 people will go in the draw to win a $1000 cash

If you are thinking about buying this course then getting on the early bird notification list would be a good idea because you’ll get access 1 hour early.

Bonuses Everyone Gets

  • Bonus #1 – Access to Johnathon’s “High End Consulting Formula”
  • Bonus #2 – A look behind the scenes of a 6 day $323, 000 launch that Mark Hoverson did
  • Bonus #3 – Access to the MLM Launch Formula private community

I have a feeling that the information within the MLM Launch formula is going to far outweigh the cost and with the bonuses thrown in I think it will be exception value.

Upsells?

With every launch comes upsells, so what will it be with this product I wonder? I don’t know for sure but I wouldn’t mind putting a little bet on access to Johnathon’s 7 Figure Networker System (if you follow the link you’ll find out what that’s all about) and then there will probably be a personal mentoring program or something like that.

Anyway it should be an  interesting launch and I look forward to posting my thoughts about this course as I work my way through it.

What do you think about MLM Launch Formula so far, will you buy it?

Recent Posts

Step #1- The Renegade System Overview

By Steve Anderson On February 21, 2009 View Comments

Before we get too heavily involved with the setting up of your Renegade System, I would like to go over exactly what the Renegade system is and is NOT.

Firstly, I will point out that it is not a get rich quick scheme or a ‘push the magic button’ scheme.  It will require you to roll up your sleeves and be prepared for some serious learning.  Don’t be alarmed though, I knew zip about all this when The Renegade Network Marketer was released in June 2007.  By the time you are through this course you will be a confident Internet marketer who knows how to use the power of the Internet to attract people to your mlm products and opportunity.

The Renegade Network Marketer is an affiliate program that is designed to generate high quality leads and at the same time bring cash flow into your business.

Affiliate Marketing

The Renegade System is an affiliate program.  This means that when you sign up as an affiliate, you get your own unique link so that you can refer people to The Renegade Network Marketer e-book.  Whenever anyone purchases the e-book through your link, you will receive 50% of the sale…$33.50 (USD).  The Renegade Network Marketer is a 2 tiered program which means that you will receive 10% on any sale that someone your referred makes…$6.70 (USD).  The Renegade Network Marketer is what is termed a ‘life time customer program’. This means that you continue to receive commissions on every purchase that a person makes in The Renegade System Backend.

What is all this back end talk about?

Think of it like this, a hardware store puts out a fantastic manual on how to build a house. The sale of the manual is what’s referred to as a ‘front end’  sale in marketing terms.

Now you know know that you want to build a house, you are going to need the right tools, materials, and know-how.  A ‘Back End’ sale is when the person goes to the hardware store to seek advice from a consultant and purchases the needed tools and materials upon their recommendation.

So imagine if you could recommend a fantastic book that a hardware store had written on how-to build a house and get paid 50% on the sale of that book.  On top of this, every time the person who brought the book on your recommendation goes to the store and purchases something they need, you get paid 50% on that purchase too!

This is basically what The Renegade Network Marketer System does for you.

Furthermore, when the person buys the manual off your recommendation, you and only you get that person’s full details; name, address, email address and telephone  number.  This is a person that knows that they want to build a house, but they may not yet have a model.  The model is  your mlm company (aka. xyz nutritional company).

Now just because this person purchased the manual from you doesn’t guarantee that they will like your model or they may already have an existing model that they are wanting to fix.  To make this system work, you will need to become a consultant, a trusted friend who is going to help the prospect make well informed choices  along the way; choices that are good for their particular circumstances, not yours.

This may mean that your model (your mlm product or opportunity) is not a good fit for them at the present time.  Circumstances do change over time and down the track that person may eventually choose to do business with you.

The Genius of The Renegade Network Marketer System is that even if the person doesn’t like your model/company, they will probably still go on to use the manual and the tools required to build a successful online mlm business.

As I said before, The Renegade Network Marketer is a life time customer program and so you will continue to receive commissions long after a person decided that your opportunity was not for them.  As you can see, The Renegade System is a very powerful program indeed!

A Renegade System Overview

Three Marketing Systems Rolled Into One!

Typically an affiliate marketer will recommend a product, send the person to the merchant site (sales page) and then get paid a commission on the sale. That is where it often ends for the affiliate marketers. There is no interpersonal sales skill needed, just good marketing.

Network marketers on the other hand, traditionally have not relied on their own marketing ability to promote themselves and their company’s products. They tend to focus on the warm market (aka friends and family). There is a sales skill needed here but little or no marketing.

You are about to roll the Internet, affiliate marketing, and network marketing all into one system. You will then have another dimension of managing and training your downline and following up with your customers. Needless to say, things are going to get rather busy from here on in.

It will take time and you will certainly need a systematic approach; otherwise you will find yourself getting overwhelmed with all of the tasks that you will need to complete on a daily and weekly basis. The more time you take to get your tools and systems in place, the easier things will be when your business starts to grow exponentially. I strongly encourage you to follow the steps provided to get everything you need in place.

Rushing ahead and then having to back track will be your worst nightmare as things start to take off.

Two of my favorite tools of all time!

I have tried many different tools to keep myself organized.  After all the trials and tribulations,  there are 2 that I absolutely rave about.  As an Internet/affiliate/network marketer,  I have an awful lot of information that I am accessing on a continual basis. These two tools will save you so much time and effort, I am sure you will also be extolling the wonderful benefits of these 2 gems.

They are Roboform and Oprius.  Rather than write about them, I created 2 short  videos demonstrating why I love them so much.

Why I love The Oprius Contact Management System

Oprius has a 30 day trial period, it is going to be an integral part of this course. Although you may not know me yet, I will ask you to trust me on this one. Within 30 days, you will have your own landing pages in place for The Renegade Network Marketer and your MLM products. Once you have this finished the fun part of driving traffic to these pages can begin. If you are not completely sold on this product by the end of 30 days, I will be totally surprised. In any case it won’t cost you are penny and will actually save you at least $20 per month on marketing essentials that you would have needed to purchase separately.

Oprius 30 Day Free Trial Here

My Favorite and Most Useful piece of Software – Roboform

Roboform also offers a full 30 day trial. I praise this software everyday and I have been using it for ages. After 30 days I am sure you will agree with me that it is an absolute corker…I would love for you to prove me wrong on this one.

Click here to get your 30 FREE Trial of RoboForm

Step #1 Action Guide

I have put together a to-do list in a PDF document for you. It will probably take you a couple of days to have a look around and get a feel for these 2 new toys that I have recommended. If you follow the steps I have outlined in this PDF document, when you get the next email from me in a couple of days, you will be ready to move forward.

Coming up…

In the next step we will be talking all about landing pages and I am going to show you how to set up your own landing pages using Oprius so that you can start building your own list of prospects.

-> You can go to Step 2 by clicking here

-> Return to the Renegade First Aide Course Table of Contents


Step #2 – Building A Mailing List

By Steve Anderson On February 21, 2009 View Comments

In this step we are going to dive straight into the nuts and bolts of Internet marketing.  If you talk with any Internet marketer they will always tell you that a mailing list is the most important part of your online business.

So what is so special about a mailing list?

Depending on the size of your mailing list and responsiveness of that list, the amount of regular revenue that comes from it will vary.  As mlmer’s, we will want to have our customer’s on a mailing list.  This will allow us to send out a monthly newsletter with helpful information relative to the product that they are using.  This will help to stimulate re-orders and bring customers that have dropped out of the loop to come back into the fold.

and…

Imagine if you have several thousands customers and your company goes out of business, or you decide to do business with some other company, or any other number of things that could eventuate.  If you don’t have a way of contacting your customers…there goes your business.

Most marketers will say strip everything in their entire business away from them,  leave them just with their mailing list and they will be back in business within a week. Building a list of active readers is very important!

So How Do We Build a Mailing List?

It is actually quite simple, there are basically 2 things that you will need;

1. A landing page

2. An autoresponder

It just so happens that your new Oprius sales and contact management system has both of those built into it (all for the price of $14.95 per month! An autoresponder alone will usually cost you $19.95).

Landing Pages

Landing pages are called all sorts of things in Internet marketing; splash pages, squeeze pages, lead capture pages, opt-in pages being the most popular terms.

A good landing page will be very brief.  It will address a particular problem and then offers the person a solution.  This is usually an e-book, a free report, a video guide, an audio podcast, or what ever you think might be of value to the visitor.

In order for them to get what you are offering, they will need to give your their First Name and Email address in exchange for your offer (it is difficult to get more information than that off a squeeze page as people are reluctant to give phone numbers and addresses to someone they barely know).

Any good autoresponder will insist that people ‘double opt-in’ .  This means that after they have entered their details, they will then have to click on a confirmation link that is sent to them via email.  Once they have done this, they can no longer accuse you of spamming them.

At the bottom of each email that comes through an autoresponder is an unsubscribe link where the person can remove themselves from your list.  If you send nothing but offers to products and no useful information, this will happen regularly.

But Doesn’t The Renegade Network Marketer Come With Landing Pages?

It sure does and if you pass your 7 Great Lies of Network Marketing affiliate link to people that is where they will end up (you can find that in the ‘Quick Start’ area of the back office).  This is fine but you are not building your own mailing list when you do this, you are building The Renegade Systems’ 80/20 Marketing mailing list.

Ann Sieg is very strict and never promotes anything unless it is related to The Renegade Network Marketer and you will always get the commissions on any promo’ that she does.  It is not a bad option but you really want to be building a relationship with people that you attract through your marketing and so I highly recommend having your own list.

Let’s have a look at the landing page that I am going to show you how to build within Oprius (it will take you less than 10 minutes as I am giving you all the codes).

Here is a short video about landing pages:

Step #2 Action Guide

This module is all about setting up your landing pages and so I have put together a PDF document that is going to walk you through the process step by step. I have also created a video in a different format and size that is much more detailed so that you can see the whole process more easily.

If you would like the codes for the landing page than contact me and I’ll be happy to send them to you.

Coming Up…

In the next step, I will show you how to setup your autoresponder email series.  I am even going to give you the email templates so once again, it will be basically a copy and paste job with a few tweaks.

We have been moving along a fair rate but there is a lot more to go so do your best and press on.  In no time at all you will be generating traffic to your fancy new landing pages and making sales .

-> Click here to go to Step #3

Click here to return to the Renegade First Aide Course table of contents


Step #2 1/4 – Landing Pages In Under 5 Minutes

By Steve Anderson On February 21, 2009 View Comments

Although this is supposed to be step #3, I thought I would sneak in a short step just for a bit of fun. This is not really about work as much as just showing you how easy it is to build a nice clean landing page in very short time using Oprius.

I show you in this video how you can create a landing page from scratch using my codes that I gave to you in the last module (you can contact me if you want those).  If anything, this is just a bit of encouragement to reassure you that it is not hard, plus it will also make for good revision.

Enjoy…

So there you have it!

It can be done in under 5 minutes.  It may take you 15-20 minutes but that is still pretty good I would say.  The previous step shows you in great detail how to do this, you can go there by Clicking Here…

->You can really go to Step #3 now by clicking here

Return to the Renegade First Aide table of contents by clicking here


Step #3 – How To Get Better Conversions With Your Leads

By Steve Anderson On February 21, 2009 View Comments

In Step 2 of this series I showed how to setup your own 7 Great Lies of  Network Marketing Landing page.  This is the first step in a marketing series where a person has asked you for information.

The next step is to send them what it was that you offered them and then follow up with a series of emails that is focused on a particular call to action.  The call to action that you will be focusing on for this series is to have the person make a decision about purchasing The Renegade Network Marketer.

You could write your own email series but another very easy way to do this initially when you are getting started is to go to your Renegade System back end and click on your own 7 Great Lies Of Network Marketing link and opt-in. As the emails come in, personalize them and add them to your autoresponder (take note of how many days apart they come so you can set yours to the same).

Heading Back To School

When someone opts-in to your mailing list, you are going to want to give them every  opportunity to make an informed decision about purchasing The Renegade Network Marketer.  The email that we are sending people for the most part will direct people to The Renegade Network Marketer sales page.   There is one other place that we can send our prospects to learn more about The Renegade Network Marketer and that is The Renegade University.

What is The Renegade University All About?

The Renegade University is a membership site that has a lot of information on social marketing and how to use the Internet to attract business.  It is independent of The Renegade System but it was modeled on and for The Renegade Network Marketer.

There are 2 levels to the Renegade University;

1. The Free Membership

2. The Professional Upgrade (closed until late March)

It’s the free membership that I want you to take advantage of.   You may never feel the need to upgrade to the Professional level but the free membership is going to help you convert your 7 Great Lies of Network Marketing Leads into Renegade sales.

Here is a short video over-viewing The Renegade University and how it is going to help you convert your 7 Great Lies leads:

As you can see, the Renegade University is an excellent resource in and of itself.  It is also a key link in helping your 7 Great Lies of Network Marketing prospects make an informed decision about purchasing The Renegade Network Marketer.  Also, once they have purchased Ann’s ebook through you, they will be able to get into action much quicker due to the excellent free information provided.  This can only mean more commissions for you .

Follow this link to get your free membership right today:

Click Here To Enrol At The Renegade University For Free

Step #3 Action Guide

As with most of the steps in this course, there is a PDF action guide.  This module is all about setting up your autoresponder mailing sequence for The 7 Great Lies Of Network Marketing.  In the action guide you will find a link to a video that will go through the process in great detail.  There is also a series of screenshots for those who like to print it and follow along that way.

Coming Up…

The next step in this series is more of a checkpoint for you to see how much you have accomplished so far and what the next couple of steps will entail.

-> Click here to go to Step #4

-> Click here to return to the Renegade First Aide Course Table of Contents


Step #4 – Renegade Aide Check Point

By Steve Anderson On February 21, 2009 View Comments

Congratulations if you have made it this far!

We’ve covered a lot of information and so it is time to take a bit of a breather and reflect on what we have achieved and what direction we are heading in the coming modules.

Here is a video that gives an overview of that.  All you will need to do today is make a cuppa of tea and relax…don’t worry there will be more work coming your way in the next step.

Renegade First Aide Course Check Point

Coming Up…

In the next module we are going to be talking about the importance of using offline marketing in an overall balanced approach to your business.

-> Click here to go to Step #5

-> Click here to return to the Reneagde First Aide Course table of contents


Step #5 – The Power Of Offline Marketing

By Steve Anderson On February 21, 2009 View Comments

In Today’s fast paced world it is getting more and more difficult to get our messages across to people.  People are getting more unwanted emails and  phone calls than ever.  In the United States they have started to combat the interruption style marketing practiced by telesales people by having a no-call option.

There are now many ways in which people are starting to screen out their calls.  If you don’t have pre-existing connection with a person it is getting harder and harder to make contact with them by using the telephone.  In most cases it is still possible to leave a voice message but to get people to respond to that is another skill in itself (we will address that over the next couple of steps).

Using email to effectively connect with prospects is becoming equally challenging.  Due to people getting too much unwanted email, the ISP’s have become better at catching these junk email and will sometimes catch your email marketing pieces at the same time.  Even the email management systems such as Outlook will sort mail and designate a lot of it to the junk folder.  Studies have shown that the response rate to marketing pieces sent out via email are dismally low.

One of the ways to deal with this is to use offline marketing so that you can increase the overall effectiveness of email and telephone prospecting.  The kind of offline techniques that we will cover here are not broad general messages but laser targeted so that you are getting your message to only the right people at the right time.

Let’s Take A Look…

Sending Out Cards

There is an offline marketing service in the backend of The Renegade System.  I have been using it since April 2007 and love it.  I send out cards not only in my business but also on a personal level.  It is quicker, more personal, and far less expensive than going down to the local shop to purchase a card.

Here is an interesting clip from the television show, America’s Best Product:

So Can You Really Send Out Cards in Under 60 Seconds?

In the short video above they claim that you can login and send a card in under 60 seconds…I wondered if that was really possible? Here is a video showing you:

So as  you can see it certainly is possible.  This affiliate is a real gem and is certainly one of my favorites. In the action guide below I have outline exactly how you can create very cool cards with you own pictures. If you fill in the the contact form here and request a free account, I will be happy to set that up for you.

Step #5 Action Guide

It is really easy to set up a gift account and send out a free card but as usual I have made the job even easier by creating a step by step action guide for you.

Coming Up…

In the next step we will cover some important points for communicating with prospects using the telephone. I will also introduce you to a fantastic free resource that will really help you in this area.

-> Click here to go to Step #6

-> Click here to return to the Renegade Frist Aide Course table of Contents


Step #6 – The Art Of Telephone Prospecting

By Steve Anderson On February 21, 2009 View Comments

If you have implemented each of the steps in the course in order than you will have come a very long way towards setting yourself up as an InterNETworkMarketer. It’s now a good time to start looking into what happens now that you are starting to generate leads using the Internet…

I heard a great interview with one of Ann Sieg’s Renegade Marketing Team members the other day and she joked about her previous mlm business as not being a ‘Home Business’ at all.   She would drive anywhere within a 3 hour radius to meet with prospects and talk about her opportunity, it was more like a mobile business.

When you use the way of working that is outlined in The Renegade Network Marketer, you will never have to move from your desk to speak with a prospect if you don’t want to.  In fact, since I have been working with Ann (August 2006), I have never mentioned my mlm business or opportunity to anyone in my family or social circle.  If they are interested  they will come and ask.

Telephone prospecting is quite an art and requires some practice.  I will say it is a lot easier when you are attracting the right kind of prospects as opposed to calling purchased 3rd party mlm leads (that can be hard and demoralizing work).

I am going to introduce you to an absolutely wonderful resource that is going to help you hone your telephone prospecting skills but first…let’s talk about telephones. I am in Australia and have prospects, customers, and downline members all over the world.  You would think that my telephone bill is so high I can’t jump over it…not so.

Skype

These days I use Skype for all of my calls, even my personal calls within Australia.  Skype is a free piece of software that you download to your PC.  If 2 people anywhere in the world have that software then they can talk for free and even have streaming video too if they like.  This I found was good for keeping in touch with friends and family but not much good for connecting with prospects as they may not have or be familiar with Skype.

Not mixing businesses…

I run an acupuncture clinic from my home and so the last thing I want is people calling me while I am doing that job wanting to know how to build a website.  The other problem I had was the answering machine message was related to my acupuncture clinic and so it all could get a little bit confusing for people who wanted to contact me about Internet/network marketing related work.

Skype has a wonderful feature called Skype-In which allows me to  purchase a phone number for about $10 per month.  This allows people call my number and it goes go through to my PC where I have a voice message recorded that is relevant to my Internet business.

What’s really great is  you can get a number for virtually any country in the world.  I have an Australian number and a United States number.  This means that people in the United States can call me at the cost of a local US call.

This certainly solved my problem of mixing my businesses but I still had to call the US frequently to attend conference calls and make International calls to prospects.

Skype used to charge a $0.06 connection fee and then a cost per minute to call a land-line number.  It turned out that I could use a phone card and get a better rate and that is what I did for the longest time.  The rates where pretty good but I would have to call a number in Australia, then enter a 12 digit pin number and then enter the number I wanted to call.

It was OK but it was a lengthy process and when you are calling many prospects, it can get rather tedious, especially when you get one digit wrong and have to start from the beginning each time…And then came Skype World!

I was chatting with a friend in Ann’s team one day and I commented about the clarity of the phone he was on and he told me he was using Skype.  He then tipped me off to what is called Skype World.   I gave it a thorough check over because there is nothing worse than getting a service and finding out that there is a hidden catch,  but I am happy to say there isn’t one with Skype World.

I purchased a year subscription for $114 and this gave me 3 numbers for 1 year and unlimited calls to any land-line in the world (10, 500 hours per month fair use policy).

I thought that is must be too good to be true but I have spent hours on the phone to the US and the UK since I purchased my yearly subscription and it hasn’t cost me a penny.

This means that people in the States, the UK and Australia can all call me at the cost of a local call because I have a local number in each country and  after my initial outlay of $114, it doesn’t cost me a cent more to call them!

The reason I purchased a yearly subscription was because you get three Skype-In numbers of any country of your choosing.  If you pay by the month it is a little more expensive and you would have to purchase the Skype-In numbers separately at around $30 for 3 months.  If you multiply 4x 30 you will see why I choose the yearly option.

I actually had a plan that was costing me $100 per month to allow me to make unlimited local and long distance calls within Australia with an Australian Tel-co and so I cut that back to line rental only which is $30 per month now.

The Skype World works out at $9.50 per month and so I just saved myself $60 a month in telephone charges, needless to say, I am pretty happy .

Here is a video showing how I use Skype:


Get Skype World by Clicking here…

The Art of Telephone Prospecting and The Works Team…

You are probably thinking prospecting and art just don’t seem to go together and in most cases they don’t…but, when prospecting is done really well it is like an art.  The text book that has been the mainstay for Ann Sieg and her team of consultants has been, The New Conceptual Selling by Stephen E. Heiman.

This is a book that was written for the sales industry in general and is not specific to network marketing at all (which may actually be an advantage).  It is a most excellent book and is going to be the framework for some really excellent training that I will introduce you to.  You can get that book from amazon by clicking here…

The Works Team

This is a resource that you will find absolutely invaluable.  The amount of information that you have available to you in this password protected website is incredible.  You will be able to access recorded calls on all aspects of prospecting based on the teaching of The New Conceptual Selling.

These calls are from Ann Sieg’s upline and mentors.  Much of Ann’s wisdom around sales in mlm comes from this source.  I guess what I am trying to say is that this information is priceless (and not just free…which in your case it is).

Here is a short video over-viewing the website:

You will need to contact me and request the Username and Password to this site.

For now that is it for this series although as time goes by I will no doubt be adding more content here and so you may wish to subscribe to this blog’s RSS Feed so that you will be notified.

-> Click here to return to the Renegade First Aide table of contents


Reneagde First Aide Course Table Of Contents

By Steve Anderson On February 21, 2009 View Comments

It would be best if you follow along with this course in chronological order but it’s not essential. You will find that each step has videos for you to follow. Many of the steps have PDF Action Guides that you can download and use as well. Some of the action guides also have videos embedded into them so be sure to grab each one as you go through this course.

Renegade First Aide Table Of Contents:

Step #1The Renegade System Overview

Step #2Building A Mailing List

Step #2 1/4Landing Pages In Under 5 Minutes

Step #3How To Get Better Conversions With Your Leads

Step #4Check Point , Let’s See What You’ve Done And What’s Next

Step #5The Power Of Offline Marketing

Step #6The Art Of Telephone Prospecting


Introduction To The Renegade First Aide Course

By Steve Anderson On February 21, 2009 View Comments

Welcome To Renegade Aide!

My name is Stephen Anderson, I have been working with Ann Sieg as a consultant and trainer since August, 2006. If you would like to read a little more about me, you can visit my profile page on Ann Sieg’s Renegade Marketing Team Website by Clicking Here…

I have put together this online course as well as PDF manuals and videos. If you follow the path that I set out, you will look back at what you have achieved and will be truly amazed.

Many people get lost in a sea of information (or you could say a soup of information). This course that I have put together for you is the result of a lot of dead-ends, wasted time and money. All of the things that are NOT needed have been striped away. Follow this guide and within no time you will be promoting The Renegade Network Marketer in a smooth and efficient way.

Here is a short video showing you what we are going to be covering in this course

Click Here to Go To The Renegade First Aide Course Table of Contents


Target Retail Customers and Get Paid Twice To Prospect Them!

By Steve Anderson On February 20, 2009 View Comments

The Hottest MLM Leads You Will Ever Generate

There are a number of good reasons to choose a target market that relates to your mlm product and aim for retail sales first and then lead into your mlm business opportunity later on.

The most obvious reason to start with retailing your mlm product is because the mlm business opportunity market is one of the most competitive markets on the Internet.

As a result of so many people focusing on the mlm biz-opp niche, people searching for a home-based business are getting countless offers coming their way and so have become very jaded and wary of be scammed.

It is extremely hard to stand out from the crowd in this hyper-competitive market.

It is actually great that so many people are focusing on the biz-opp seekers because it means less competition in the niche that you choose related your company’s mlm product.

The other wonderful thing about focusing on making retail sales of your mlm product is that you get paid twice to prospect.

How does that work?

In a previous blog post, A Light Bulb Goes of In Ann Sieg’s Head, I wrote about how she sold her mlm company product, the mlm training course? Well that was a retail product of her mlm company.

Ann Sieg got retail sales, follow-on sales, and also had people joining her business out of that customer base.

Having a good marketing system targeting retail customers will inject much needed cash flow into your mlm business.

There is no need to prospect every customer in order to see if they are interested in your business opportunity, all you need to do is focus on making sure you have satisfied customers and then let your marketing segment those who are interested in doing a home-based business from those that are not.

Here is a quote from Ann Sieg’s Renegade Network Marketer Ebook;

“The only people that deserve your attention are the people that have asked you for more information”

The idea is to generate your customers through your marketing and then you give them the choice to look at your business opportunity in your subsequent follow-up correspondences.

The messages in your follow-up correspondence don’t have to be overt or pushy, it can be a simple as a link at the bottom of your emails and greeting cards letting them know you are a home-business consultant, a wealth creation specialist and so on.

It’s actually better if your prospects ‘discover’ you rather than feel as though you approached them.

Here is another quote from The Renegade Network Marketer;

“Who Finds Who Is All Important”

You can create a very simple ‘About Page’ on your website where you tell your story about what a difference working from home has made in your life and then introduce the customer/prospect to the free report, The 7 Great Lies Of Network Marketing (or a simple report you create yourself).

In Ann Sieg’s Renegade Network Marketer ebook, she talks about addressing peoples inherent skepticism of the network marketing industry straight away and this is exactly what you are doing when you introduce them to the FREE report The 7 Great Lies of Network Marketing.

Once the person has opted-in and downloaded your 7 Great Lies of Network Marketing Report, you can further educate them on your methods of running a home-based business using the Internet and suggest The Renegade Network Marketer Ebook as the best starting point.

Once you have a customer that has gone through this process (completely on their own volition and via an automated process), you have segmented the potential business builders from your customers.

This means that you have been paid once through retail sales process of your mlm product and now have also been paid to segment your customers from your prospects.

The end result is you get paid twice and you now have an extremely qualified prospect that you already have a relationship with.

This will be the hottest lead you can ever generate!