Narrow Your Target Market For Promoting The Renegade Professional

In Ann Sieg’s latest report, The Attraction Marketer’s Manifesto she made reference to the fact that people who are using Attraction Marketing methods are scooping up leads by the hundreds using the internet. Although she said that it’s hardly fair, I don’t think she’ll be recommending people quit anytime soon.

In this post we’ll take a look at how you can get your share of these mlm leads and remember; “All’s Fair In Love And Marketing”.

So Who Is Your Target Market And What Do You Want Them To Do?

Fundamentally, The Renegade Marketer Ebook/System and The Renegade Professional training program are starting points in a process of building a relationship with a prospect or as Michael Oliver from Natural Selling likes to say, a potential business partner.

The end goal of this relationship is for that person to join you in your mlm business. Essentially the Renegade System is a generic lead generation system for any person wishing to build a mlm business using the attraction marketing model.

I personally build a mlm that is very much orientated towards marketing; it’s a product/service that most network marketers can integrate into their existing mlm business.

This means for me, just about every single person in a mlm business opportunity is part of my target market. I didn’t choose this company for that reason but it’s turned out very well because my passion is marketing, helping other people market themselves and their business suits me very well.

It’s not essential that you market a product or service that is marketing-centric to successfully use a funded proposal system such as the Renegade Marketer System but as we’ll discuss later in this post, having one of these programs in your business portfolio is certainly a very good idea.

So What About You? Who’s Your Perfect Target Market?

That really depends on what company, products and services you promote. Let’s use the example of the mlm phone company, ACN . This is quite a nice one because communicating with prospects and customers via telephone is very common these days and an essential tool in most businesses (especially when you work with this new model of Network Marketing). This is good example of a mlm company that compliments many other mlm business opportunities.

So if you are promoting a service like this, than your target market will be quite broad and this will make marketing a funded proposal system such as the Renegade a very good option. There are quite a number of mlm business opportunities that are complimentary to other mlm businesses.

What If My Primary Business Is a Nutritional Company?

Now here is where the Internet fighting starts to get dirty (and remember, All’s Fair In Love And Marketing). As you will see in the video below, you will be able to target virtually any mlm company.

In the video I used the example of the nutritional mlm company Agel just because I’m familiar with it (although I don’t promote it).

You could target people that are either researching the Agel business opportunity or those that are already promoting Agel as a business. Your marketing will most likely attract both kinds of prospects.

Let’s say you created your marketing funnel around Mile Klingler’s better than  Google video and followed that up with the 3 part twitter training series (you can read about this in this post I wrote, Leveraging The Renegade Professional Launch). Using this example, you could target the keyword phrase “Building a Successful Agel Business Using Social Media”.

You will see that the main keyword phrase is “Building a Successful Agel Business” and the social media is tacked on to the end.

The only thing people promoting Agel, or people considering promoting Agel care about, is the “Building A Successful Agel Business” and if you modify that phrase by adding, “Using Free Social Media” on the end of that, you would defiantly pique their interest. Who doesn’t want to build a successful business using free social media methods?

Getting Ideas For Keyword Phases From Mike Klingler’s Interview With Ann Sieg

Now if you are in Herbal Life for example, you can still target those people that are looking into the Agel business opportunity and they may end up doing the Renegade Professional training through you and they may even see that your Herbal Life team is using this new model of network marketing and catch onto the fact that you support your team through this process…chances are that they will be more attracted to working with you than someone who is telling them to make a list of their friends and family (remember, All’s Fair In Love And Marketing).

As we all know, people are more interested in working with a team that can help them achieve their dreams than just promoting a company, at the end of the day, it really is all about them.

Multiple Streams of Income In MLM

When promoting a funded proposal system for lead generation, the chances of attracting prospects that are already promoting an mlm opportunity are reasonably high. This is why Mike Dillard suggests that usually between 1% – 5% of prospects generated through a funded proposal will actually go on to join your mlm opportunity.

If you are marketing well, the sale of the initial product (Renegade Network Marketer Ebook or Magnetic Sponsoring Ebook) should be covering your advertising cost or even making you a little money, which you can then reinvested allowing you to expand your advertising campaigns.

This means that this low conversion rate of people joining your mlm business is not a problem and once you have your metrics working right, you’ll be able to ramp up your marketing so that the growth in your business reaches a level you are happy with.

Why not get the absolute most out of your marketing?

As I mentioned earlier in this post, if you are promoting a mlm opportunity that has a product or service that is an essential marketing tool and is complementary with the majority of mlm’s, then you have a very broad target market (basically anyone who is looking for ways to succeed in network marketing).

This makes promoting a funded proposal mlm lead generation program such as The Renegade System a very good choice, especially when you combine it with a program such as the Renegade Professional.

On the other side of the equation, even if your prospect doesn’t join you in your business, they will most likely be grateful that you introduced them to this new model of building a network marketing business.

What’s really required is a way to further enhance and lengthen this relationship with your prospect by offering useful ongoing training that is going to help them implement what is taught in the Ebooks that you sold them.

This is where the Renegade Professional training program comes into it’s own.

Leveraging The Renegade Professional

When you generate a lead through a funded proposal, whether it be through Ann Sieg’s Renegade Network Marketer, Mike Dillard’s Magnetic Sponsoring or some other funded proposal system, introducing them to The Renegade Professional is going to help them and help you.

Apart from that fact that you will get recurring commissions as long as that person subscribes to the Renegade Professional training, you’ll also be able to continue to build a relationship with them.

You can do this by being their guide and helping them through the training. This doesn’t mean that you have to hold their hand and do everything for them, it’s really a matter of directing them to the right training resources at the right time (Mike Klingler & his team of Super Guides through their training tutorials will do all the hand holding for you so you can get on with building your business).

When you help your prospects through this training, it sets up a natural feeling of reciprocity; the person that you are helping will want to help you (I’ve seen it happen in my business countless times). The prospect will often ask what it is that you do and if there is a way that they can work together with you as a way to repay you for your kindness.

Who knows at what level your prospect will choose to work with you; perhaps a referral, maybe they will use your product or service, or they might decide join you in your company and bring their whole downline with them (maybe as a secondary opportunity).

This is why I feel that promoting a product or service that is a marketing aid gives you a unique advantage when promoting funded proposals. I’m not suggesting that you give up your nutritional company to join a mlm that fits this criteria but simply consider adding one of these types of mlm companies into the mix of your overall business plan.

This means when a prospect approaches you in this way, you’ll have an option to present to them if your primary mlm is in conflict with theirs. This WILL happen, and if you only have a competing mlm you’ll probably just have to pass on their kind offer of reciprocity, which is a real shame.

Important Note: Although I joke about all being fair in love and marketing there are certain ethically and legal guidelines one should follow when targeting certain markets. I would not disparage a person in order to generate a lead and I also know that Ann Sieg takes this stance. She is comfortable in using a company name or the generic term upline with a negative connotation because bad news and negativity just seem to get more attention. This is a personal choice that you will have to make.

Some personal and company names are trademarked and it’s legally an offense to use these names in marketing for financial gain. You should be very mindful of this when creating marketing campaigns.

Also you may want to stay away from making any negative claims about your own company as you may end up in hot water.

I also never encourage people to leave a company to join mine. If they are attracted to what I do and wish to work with me in my organization, then that’s something I’d rather have happen naturally over time, I wouldn’t try to force that issue.

People often change mlm companies for one reason or another and so I would rather just focus on being useful to that person and if that situation presents itself for us to work together, great! If not, that’s fine too.

These are of course moral decisions to which there are no clear right and wrong, it’s simply a matter of deciding how you would like to conduct yourself in business. I strongly feel that like attracts like so just think about what kinds of people you want to attract and conduct your business accordingly.

Are you ready to rumble?